Eric's new video a live one

 

Eric Church is climbing up the country singles chart with his new hit, ‘Drink in My Hand,’ the latest single from his newly-released album, ‘Chief.’ The tune is a good time party song about looking forward to the end of the work day or week when he can sit back and have a nice cold beverage. When it came time for video treatments for ‘Drink in My Hand,’ it was a natural fit to do a live video, since Church’s inspiration for the song came from seeing his fans holding their long-neck bottles high in the air night after night.